While Nintendo and Beyonce seem to be an unlikely pairing, the celebrity is using her popular "Single Ladies" music video to get into the video game business. Beyonce recently expressed her plans to launch her own video game for Nintendo Wii. "I would love to do some kind of fitness game but incorporate dance and performance into it. I think a lot of women would enjoy that," she stated. While her game would be competing with Jenny McCarthy and Jillian Michaels, Beyonce already has a successful relationship with Nintendo as a spokesperson for DSi Game Rhythm. "And of course, she's Beyonce, a bigger name than all of those celebrities combined." Bingo.
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Another prime example of exploring and taking advantage of windows for additional revenue in the entertainment industry! The Beyonce and Nintendo brands has obviously proved profitable independently, but it will be interesting to see what type of audiences are attracted to this combination of R and B singer, and electronic video game (two seemingly different sectors)...
Liv Tyler and Nicole Kidman have also been endorsers for Nintendo. It appears as though these ads are trying to appeal to "non-gamers." I also think they picked Beyonce because she actually likes Wii and other Nintendo games.
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