After much exposure during the VMA Awards and her latest tour, Taylor Swift is now an endorser for the Band Hero video game. In her new commercial, Taylor Swift performs alongside Rivers Cuomo from Weezer, Pete Wentz from Fall Out Boy and Travis Barker from Blink-182.
The commercial starts out with the classic opening scene from Tom Cruise’s Risky Business. The celebrities were true to Cruise’s rendition with white socks and button down shirts. As the walls of the living room fade away, Taylor moves out onto an arena and into a crowd while performing her hit song, “Love Story.”
While various celebrities from Heidi Klum and David Cook from Michael Phelps and A-Rod have endorsed this video game, this month Gwen Stefani of No Doubt announced that she was suing Activision, the company that makes Band Hero, because her band avatars were only supposed to sing three of her original band songs. Instead, players of the video game can use images of Gwen Stefani to perform songs like the Rolling Stone’s “Honky Tonk Woman.” While it is evident that celebrities drive the sales of this video game, such endorsements deals are at the center of legal dispute and increase the risk liability for companies who hire stars.
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