Megan Fox from a Cosmo Girl photo shoot
The hit star from Transformers, Megan Fox, has recently secured a one-year endorsement deal with Armani. In January 2010, Megan's Armani underwear ads will replace those of Victoria and David Beckham. While Fox seems to be a popular star with a pretty face, we've seen that this is not enough when companies screen for potential endorsers. While Armani seems to be content with the new deal, consumers don't share the same sentiments and this will probably affect company image and sales.
Victoria and David Beckham, Armani underwear ads
Among Internet bloggers, the new endorser seems to be a topic of interest and it seems like this is the case because Fox possesses the wrong image for Armani. Megan Fox, a breakthrough star from the Transformers blockbuster, doesn't seem to have much personal interest in fashion. She has been deemed "trashy" and in turn, will damage Armani's image of style and sophistication. The Examiner article states that this might be harsh judgement speaking, but I think this brings to our attention the importance of properly matching the celebrity to the character and reputation of the company and product. Who would have ever though people would have protested which beautiful girl gets to endorse Armani underwear?
3 comments:
Besides, many people see Megan Fox as a man's woman. She doesn't come off a very likable person, because she seems more like the kind of girl who would steal your boyfriend. It's not a good move for Armani
I agree. It's all in the kind of image she reflects and it's not a very good one.
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