It seems as though celebrities are also very skilled at selling Broadway productions: Joey Fatone of 'NSync in Little Shop of Horrors, Beyonce in Aida, Daniel Radcliffe in Equus etc. Currently, Catherine Zeta Jones is in A Little Night Music and Julia Stiles in Oleanna. However, it's clear that some stars draw audiences more than others, which informs us of two things: 1. celebrities are used to sell productions 2. if the performance is weak, just like the brand-product match-up, the celebrity name will not bring sales. The long-running Chicago has consistently bought in stars this year, first Chandra Wilson from popular television show, Grey's Anatomy and now 21-year old Ashlee Simpson, younger sister of pop star Jessica. Ashlee plays character Roxie Hart, though it would be interesting to see if this changes ticket sales, as she hasn't been credible in the past, ie. accused of lip-synching.
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