FTC Disclosure Policy Effective Dec. 1

The FTC disclosure policy, which goes into effect tomorrow, will start penalizing companies, not the individuals who make the undisclosed endorsements. This has come to the attention of the media when tennis star Serena Williams recently tweeted twice about Nabisco's 100 Calorie Pack snacks without disclosure. In fact, Serena and her sister, Venus Williams, as well as Eli and Payton Manning are "brand ambassadors" for Nabisco. They appeared in various Nabisco commercials, including the Oreo Double Stuf Racing League campaign. The FTC keeps stressing that the celebrity in blogs, tweets or otherwise must let consumers know that they are singing praises for a product because they are being paid to do so! It was only after buzz about her tweets that she also mentioned that she was shooting the commercial with her sister.